Most aspects of promoting our business, or our offers, or our products and services, revoles around the creation of content. This content needs to be relevant and valuable to our target audience but it also needs to be easily dispersed.
To do this effectively, having a plan for the creation and distribution of content will make our efforts exponentially more effective.
Which begs the question, now that we all agree that terrific content is necessary moving forward in 2015 and beyond, how do we implement this with the time and talents we have available?
While there are always changes taking place, such as the need for longer and better quality content, the changing mediums in which that content can be delivered and more, it’s useful to plan how we can fill up our content marketing calendar in 2015.
So let’s jump right into what you will need to consider when doing your content marketing planning.
7 Tips for content marketing planning in 2015
Video – It’s been said most every year for quite a while, but video simply refuses to cool off. It will experience another surge in growth this year, and is an ideal vehicle for delivering content. Make it your business to either begin or maximize your video marketing footprint this year.
Use social media more effectively – Make the most of what social media can do for your content marketing. It can be a platform, it can promote, and it can be a valuable intelligence tool.
See what worked in 2014 – Go back through your analytics and customer interactions in 2014 and see what people were interested in, and which pages and topics were most visited. This is a clue!
Ask the horse’s mouth – Ask your audience directly what they like or want to see, by means of a poll, quiz, contest or survey. Bribe them if necessary!
Repurposing your best content – Take popular pieces of content and repurpose them into different media. For example, slice up a good post into social media posts, videos, Tweets and even memes.
Curate great content – Another terrific method for providing value for your audience while at the same time boosting your own authority and content is by curating content you find on the Web.
Try something new – There are undoubtedly forms of content you’ve yet to try that your audience might find interesting and informative. This might include podcasts, image directories like Pinterest and Instagram, or more.
In many ways it’s all about finding what resonates with your audience or which marketing channels reach them more effectively. Being willing to engage in all the different aspects of content marketing will not only give you great results but will allow you to measure these results. Don’t be afraid to experiment!