What has big business always had over the little guy, quietly beavering away at his or her own local business?…. Anyone?….Anyone? (Sorry that’s my little “Ferris Bueller” reference).
The answer of course is…
- A bigger budget…
- More money to spend on advertising…
- More money to spend on promotion…
- More money to spend on marketing…
- More money to spend on testing their various marketing strategies…
- More money to spend on refining and perfecting their marketing campaigns…
- More money to spend on building brand awareness…
So what what does this mean to those small businesses, unassumingly going about their business (did you know that most world economies are propped up by the small business sector?)
… Should they give up in the face of this seemingly uneven playing field?
… Should they risk their financial future by reaching too far into their pockets in order to compete?
… Should they squash their ambition of growing their customer base?
Well… no, actually.
Small business should be rejoicing!
Never before has the small guy had such an opportunity to compete with the big boys on such a level playing field… So, what’s the big leveler? … THE INTERNET.
The multinationals, the conglomerates, the “big-end” of town, all have their marketing histories steeped in the traditional forms of marketing and advertising. There are marketing departments, marketing executives, various marketing committees, huge marketing infrastructures, established marketing partnerships and contracts, and on and on… It’s a big ship to turn around.
As a local small business owner, YOU have the opportunity to bypass these traditional methods of advertising and marketing, and establish your own online kingdom that will feed your business with a constant supply of new leads, new customers, and new opportunities. With a coordinated internet marketing campaign you can grow your customer base, improve your professional reputation, establish instant credibility, grow your business, and most importantly INCREASE your turnover and your PROFITS.
And what is the underpinning of this thinking? Two things really…
- A NEW (think about it) technology network and social infrastructure that is still in many ways in its infancy. What is it… Come on, you know that already, right? The Internet.
- Unbelievable adoption levels of this technology. Consumers are using the internet in exponentially greater numbers, the number of devices used to access the internet is STAGGERING, and the potential to reach these consumers is breathtaking…
(Yes, yes… I know I’m being incredibly obvious here but I really, really wanted to get the point across…)
In fact, there might never again be such an opportunity to establish an effective internet presence and utilize the internet, as there is right now, today, ever… Really…
Sorry for being so forward but you need to get on board, or if you already have some level of internet real estate, you need to do better. You need to do it more effectively, in a more coordinated way, and you need to start thinking of internet marketing as a real (and really necessary) avenue to business growth.
Let us take the internet marketing reigns for you, and guide your internet marketing activities in a way that will grow your online asset base, and put your business and your message in front of the people who matter most… those in the market for what you are offering… This is truly powerful!
