So you’ve just completed your latest content piece and are ready to unleash it on the World. You’ll have hordes of people rushing to read it, or watch it, or listen to it, right? Actually you probably won’t, with millions of new pieces of contents flooding the internet every day, the chances yours will be noticed are slim no matter how good it is.
If you want to get noticed, you’ll need to have a content promotion plan in place for each piece of content you create, and execute it fully for best results. Creating the content is only part of the process.
The good thing is, there are numerous ways we can get this done, and most don’t cost us anything but a bit of time and effort. Here are 5 ways you may want to consider.
5 Great ways to promote your new content
Employ visual elements – The Web is full of people who love visual content, from videos, top memes and infographics. This type of content gets widely shared and can lead to a boatload of traffic and links, and frequently better rankings.
Let your list know about it – Many top content providers make tactical use of their list to announce new content, and drive traffic there via email. It’s a simple way to communicate in a non-salesy way to your subscribers, and can result in shares and traffic.
Use content sharing sites – There are some great content sharing sites to choose from, like SlideShare, DocStoc, Scribd and Issuu to name but a few. Uploading your content or promotional content there can result in huge spikes of traffic, as these sites are highly favored by Google.
Utilize social media – Without question you should promote your new content via your social media channels. Much like notice by email, simply announce and invite visitors to visit, share and like. You may find someone with loads of followers and fans passes this on to their peeps as well!
Paid sources – Sometimes it’s worth it to apply paid ads to get a particular piece of content noticed. This is especially true of content used to warm up your audience for a product launch. Sources like Facebook ads, LinkedIn ads, and Outbrain work well for this.
Often, creating content is the easy part, It is getting this content noticed by an interested audience is the hard part. Getting your content noticed and working for you takes organisation and planning, and requires work that goes far beyond the process of content creation. Having a proper content promotion plan can really help to get your message out there.