Obviously providing content for your website is paramount, but supplying a continuous feed of content becomes even more important in terms of building authority and index-able content into your website. But true content marketing, when done correctly, goes even further when considering that the ultimate aim of your content is to drive as much traffic to your site as possible.
The solution to have this happen for you is easier than you might think, but does require a little outside the box thinking. In particular, you need to know how to involve several different types of content into the mix, and use them together.
Let’s see 7 ways you can create content that can attract more traffic, and not just one time!
7 Types of content that can bring loads of traffic to your site
Infographics – We are a visual Web, and infographics have become one of the most popular ways to cram a lot of content into an appealing format. Even better, they are easily sharable, and can send a ton of visitors to your site.
Case studies – Folks are dying to know, step-by-step, precisely how to do things. If you can present a case study that got fantastic results, your content will get ranked, go viral, and garner lots of looks.
Tutorials – Similarly, an excellent tutorial, especially on things technical, is able to bring you a lot of eyeballs for a very long time.
Make videos – You’d have to have been asleep for the last few years not to have noticed the value and impact of video, especially for traffic and SEO. Plus, your video channel could become a vibrant social stream all in itself.
Podcasts – Podcasts are all the rage now, as people love to listen (even in meetings sometimes!) when they aren’t able to watch. Moreover, it is a great medium for their smartphones, which can be challenging to watch videos on.
Conducts interviews – If you can set an interview with an authority figure in your space, you’ll be amazed how much traffic and authority it can provide.
Create an epic post – Although this is not something you can knock out every day, becoming recognized for producing long form content people want to share and read is very good for your brand!
So effective content marketing can go far beyond the written form. It is all about creating content that can be accessed, consumed, and shared across many different forms of digital media and to the widest audience as possible. This is how content adds value and becomes a marketable commodity, whilst driving traffic to your website.