Running a successful business should include looking for new opportunities and new technologies to better deliver your products and services. Being able to leverage technology to reach more people is good business, right?
Facebook is one such tool that should be considered when you are examining new opportunities to improve or grow your business. In fact, done right, it is a massive opportunity…
We know that Facebook has a tremendous reach, and that it has massive potential for your business. What you may not know is how you can effectively use Facebook in your business.
There are some definite do’s and don’ts with regards to using Facebook for business, and the thing you don’t want to do is to have yourself or worse, your brand, seen as a marketing parasite that’s only there to take their money. (Whether that’s true or not)
Take a look at what to do and what not to when marketing your business on Facebook!
Do…
- Respond quickly – Don’t leave people hanging for days. Try to respond within an hour if possible.
- Make shorter posts – Research is showing that posts of less than 80 characters get 66% more engagement.
- Grow your page naturally – The ideal way to grow your business page is by having great word of mouth. Asking your readers to share, perhaps running a Like campaign to a targeted group.
- Be sure to ask questions – A surefire way to greater engagement.
- Post interesting content – The best way to get your links shared is to put together killer content that people can’t wait to share.
- Post often but not too often – Once a week is too little, and more than ten times is probably too much. Test and find the sweet spot.
- Use Facebook ads – Strategically using Facebook ads can be a great way to reach followers and a potential new audience with content and offers.
- Share – Be sure and share your best around all your channels.
- Engage with Fans – Responding and talking to your fans is a great way to build your brand.
Don’t…
- Sell all the livelong day – Nobody wants to be constantly sold to, so don’t do it! Adopt the 80/20 rule as regards content to offers.
- Ignore questions or problems – A quick recipe for disaster.
- Make huge posts – This isn’t the place for long-form content. Link out to it on your blog if you need to.
- Buy Page Likes – This is like buying fake sales. A page with thousands of fans but little to no interaction is a dead giveaway.
- Post content not related to your business – This isn’t your personal Facebook page, so don’t treat is that way. Make it about your business and you’ll be rewarded.
Taking advantage of new technologies and opportunities to improve your business is simply good business. Learning how to do it right is good business. Just slapping it up there without any research, thought, or strategy is bad business…
