Everyone and their dog knows about Facebook and having a Facebook profile. It’s a great avenue to engage as an individual with your friends, family, and wider group of “Facebook friends”. Which begs the question “how does my business engage with customers and other interested parties?” Of course the answer is to build and maintain a FB Business Page.
This is imperative for a business to take full advantage of the FB revolution and to be able to market their business in the social media “space”. Nevertheless it’s simply not good enough to throw up a page and patiently wait for the Facebook hordes to arrive.
You’ll have to actually make this a marketing channel in order to see the best results, and the best part about it is that it can and often does pay off handsomely. To help we’ve narrowed down 7 tips for helping to maximize your Facebook business page.
7 Tips to help get better Facebook business page results
- Use the new Call to action feature – Facebook recently unveiled a new feature that enables you to insert a call to action in your posts. Be sure and use it!
- Schedule posts – Whether you do this inside of Facebook (preferred) or use a tool like Hootsuite or SproutSocial, scheduling posts ahead of time takes the pressure off, and allows you to post more spontaneously as well.
- Post the type of posts they’re looking for – Check in the Posts section of your settings and look under post types to see the type of posts that are doing best with your audience. It breaks it down into status updates, photos and videos.
- Post often – Posting at least daily is smart, as it helps you stay engaged with your followers and fans, and helps you build authority in your space.
- Like, comment and share as your page – Liking and sharing other relevant business pages can help increase your fans, as well as help you find potential partners. Always do this as your Page, and not personally.
- Show off testimonials and awards – Your business page is a perfect spot to share any positive attention your business is getting. And when this gets shared…
- Share your site and other properties – Make sure you frequently point your audience to other web properties you own, including your site, video, YouTube channel and more.
Making your Facebook business page work for you isn’t hard, but does involve some effort. It’s about being smart in your efforts, consistent with your postings, and interactive with feedback and comments. It can take time but always remember that Facebook is an important marketing channel and the effort will be worth it in the end.
