After creating great content the challenge is to effectively market this content so that it reaches the broadest audience possible. In other words how do we promote it in the best way possible. As we’ve discussed in a previous post, there are many ways to engage a content marketing strategy, and one of the most effective tools we can use is of course Facebook.
Facebook is a marketing beast: there’s just no way around it. What you must understand is how to make the best of it without running afoul of their rules. This is especially important for content marketers, who while they may sense that there’s massive opportunity here, are unclear how to tap into it.
Let’s consider why Facebook is just flat out perfect as a content marketing platform, and take a look at 4 tips on how you can make the most of it quickly and easily.
Why is Facebook a Content Marketing Machine?
There are several reasons, and they’re huge. The first is that they have proven themselves to stay on the forefront of all the latest developments regarding online marketing.
In video alone it’s believed they are now receiving a paltry 4 billion views a day, definitely giving YouTube a run for their money.
Furthermore, they have four of the top eight non-game apps in the Apple store; Facebook, Messenger, WhatsApp and Instagram. We don’t have to tell you how popular these are.
Four Easy Tips for Winning with Content Marketing on Facebook
Employ visual media – Using videos and images in your content marketing on Facebook is an excellent way to get your content shared. It’s well known how visual Facebook users are, and tapping into this whenever possible is always a good idea.
Brief posts rule – Since it’s clear that shorter Facebook posts do far better, (60% better engagement than longer ones!) do yourself a favor and don’t get verbose. Save that for the content you may be leading them to!
Save promotion for paid ads – Facebook is tending to go after overly promotional posts, even from brands. You’d be wise to heed this warning, and save the sales pitches for promoted posts.
Promote your blog posts on Facebook – One way sharp marketers get tons of new traffic to their blogs is by announcing or teasing their new blog content on Facebook. You will definitely want to do this, and possibly think about promoting this type of post as well.
The big take-away here is that Facebook should be an important component of your content marketing strategy. The power and the reach of Facebook should never be underestimated.
Once you’ve made the decision to take full advantage of Facebook in promoting your content, the next step is to use it as effectively as possible. Using the tips found above will make sure you are moving down the right track.