If you are in the business of designing and creating websites, or if you have a particular interest in how websites work, or even if you have your own website, you have probably heard of the term “mobile responsive”. Simply, this just means that how a website renders and displays will be different according to […]
Effective Web Design
There are many components that work together to create an effective, successful, and functional online enterprise.
These components include all the elements that make up the part of a website that a visitor will see and interact with, right through to the back-end functions that make a website work. These things include database integration, the various languages, codes, and scripts that make the web-page render and operate, autoresponder scripts, image and video integration, social media integration and so on.
All of these back-end operations and integrations combine to give us the “front-end” of the website. This is the visual aspect of the website. The area where a visitor can look at, browse, navigate, get information, view images and video, fill out forms, and generally where they interact with your site.
How effectively they interact with your site (or want to interact) has a lot to do with website design.
Effective web design needs to gain the attention of the visitor, convey relevant and appropriate information, make navigation easy, keep the visitor on the site for as long as possible, guide the visitor in taking certain actions, and generally offer a usefulness to the visitor.
To give the visitor a good and productive interaction with your site, website design can make use of colour, typography, element positioning, effective use of images and video, good content, and a strategic combining of these things to guide or “funnel” a visitor in taking a certain action or series of actions.
It also needs to be responsive (viewed easily across all browsers and devices), load quickly, and render in a way that the designer had intended.
The success of a website, in terms of giving a website visitor a useful and productive interaction with your site, starts with good website design. Web design really can make or break an online enterprise.
Websites get tired. They date. Sadly, they get old… Website design trends come and go, and what was great design 5 years ago simply doesn’t cut it today. Eventually it gets to the point that your website will need at least a refresh but possibility a complete redesign. If this is the case it really […]