Here at Marketing Assault we understand the importance of engaging in good, solid SEO strategies. Laying that solid foundation can really help push your website ahead of your competitors and dramatically improve your traffic profile.
Good SEO should be looked upon as an imperative ingredient to marketing your online business. That’s why we decided to put together another article all about common SEO mistakes and how they can be avoided.
Let’s start with the understanding that getting ranked well in the search engines is not always an easy task, so to shoot yourself in the foot by making costly SEO mistakes is, well; not advised.
While often these are a series of unintended blunders, it’s your job to be familiar with these types of things, so that you can help your business keep progressing upwards in the search rankings. Mistakes lead only to bad things, like lost sales, leads, rankings and visitors.
Let’s take a moment and look at 5 egregious SEO blunders that can cost you all of the above, in the hopes you will be able to avoid them!
5 SEO Mistakes you don’t want to make!
Lousy on-page SEO work – If your on-page SEO is amiss, Google has difficult time ranking you for anything. Make sure that each page is properly optimized, with title tags, descriptions and images all dealt with and also that your pages aren’t loading slow as molasses, another rank killer.
Not diversifying your keywords – The days of stuffing your pages with the keyword you wished to rank for are over. You still need keywords, but make an effort not to hit visitors over the head with them, and be sure to include relevant verbiage throughout the page as well.
Duplicate content pages on your site – An easy way to get penalized by Google is having duplicate content on your site. It appears to them as though you are trying to get more pages ranked for the same keywords by using the same content. Whether or not it’s your intention, it will cost you. Try looking in your Google Webmaster Tools account to tell if they uncover any issues with this.
Bad link profile – If you are in the practice of buying links for your sites, your days are numbered as far as rankings in Google are concerned. The algorithm is getting better and better at ferreting out bad links and imposing penalties on the sites that are using them. A word to the wise…
Your pages aren’t indexable – There are number of technical issues that can stop Google from finding and indexing your pages, which would obviously be bad. These include broken links, bad redirect and flash, among others.
Some would have us believe that SEO is a mixture of black magic and witchcraft, but if you look at the nuts and bolts of it you’ll see that the SEO process is a fairly logical and methodical series of steps. By following the methodology you’ll give your website the best chance of gaining recognition and authority in the eyes of the search engines.
Being aware of these methodologies gives us the best chance to avoid neglecting key SEO strategies or making costly mistakes.