In many ways Pinterest is the new kid on the block when it comes to social media. And like all social media that gets traction, it evolves, matures, and develops into a medium that can be very beneficial for businesses wanting to share their message. But also, like most social media, there is a certain approach needed to be able to take full advantage of it.
To give you an idea about the numbers involved, 70 Million people are hard to dismiss, and if you hope to make any traction with this audience, you will want to have a look at these 5 great tips for marketing your small business on Pinterest.
Pinterest has a largely female audience, roughly 70-75%, and the best thing about it is that they are not afraid to buy! If your product or service lends itself to a visual rendering, then by all means you need to be creating boards!
To help you get going promoting your small business on Pinterest, we’ve gathered 5 useful tips you can use.
5 Suggestions for Marketing your Small Biz on Pinterest
Use Pinterest Group Boards – Finding relevant groups is a great way to engage with more followers interested in your market. Use the free tool PinGroupie to find these, and once you’ve joined, bring value and substance to the group.
Set up a Blog Board – One very easy to do technique for promoting your blog is to create a blog board. Doing so will automatically let your followers know about anything new on your blog. A little optimization of your titles and description will go a long way to helping you get found in the search engines.
Check Out Who is Pinning Your Competitor’s Pins – It would stand to reasons that those who are pinning your competition will likely also be interested in what you are offering. Be sure and follow them, and see how many follow you back.
Carefully Craft your Descriptions – Choose your words wisely here, as about 75-100 characters will show up in the grid view. You’ll want to use keywords, and do not sell! Describe and offer useful information instead and you just might end up in the Google search results!
Use Text on Your Images – Take a moment and overlay text onto your images with Photoshop or the image editor of your choice. Studies are showing that these convert much better than straight images. You may be surprised at how much more engagement you’ll receive.
As a business owner it make sense to constantly be on the lookout for new ways to market your business, more efficient ways to get your message out there, and bigger audiences to spread the word to. Pinterest fits the bill in many ways, and the exciting thing is that its usage is growing at a great rate. Following best-practice rules will ensure that you have the best chance for your business to tap into the fantastic potential that is Pinterest.