Having knowledge about the performance of your website is incredibly important. Knowing how your visitors are interacting with your site can help you to fine-tune your website for performance, conversion, and usability. Google Analytics allows you to track and analyse all the major visitor metrics that apply to your site. However, using Google Analytics can […]
3 Top Tips for Managing Your Business’s Social Media
It’s now 2015 and if you haven’t been asked the question by now, it’s about time… How have you embraced the social media phenomenon? Are you in the camp that thinks social media is all meaningless and has no relevance to your business, or are you of a mind that you need to get involved […]
Take Advantage of Facebook in Your Content Marketing With These 4 Great Tips
After creating great content the challenge is to effectively market this content so that it reaches the broadest audience possible. In other words how do we promote it in the best way possible. As we’ve discussed in a previous post, there are many ways to engage a content marketing strategy, and one of the most […]
What’s the Lowdown on Google Phantom?
Most website owners have at least some level of awareness that Googles’ search index is built on a search algorithm that allows it to rank a website according to its relevance to the end user. If you operate a website and rely on the traffic received from Google, then it’s always in your own self […]
5 Tips to Market Your Business on Pinterest
In many ways Pinterest is the new kid on the block when it comes to social media. And like all social media that gets traction, it evolves, matures, and develops into a medium that can be very beneficial for businesses wanting to share their message. But also, like most social media, there is a certain […]
Is Your On-Page SEO Up to Date?
Getting your on-page SEO factors just right is sometimes quite a challenge. Just when you think you’re on top of it, Google throws a spanner in the works by changing their ranking algorithm. In many ways the only thing we can be sure of in terms of SEO is that it is in a constant […]
Using a Variety of Content to Drive Traffic to Your Site
Obviously providing content for your website is paramount, but supplying a continuous feed of content becomes even more important in terms of building authority and index-able content into your website. But true content marketing, when done correctly, goes even further when considering that the ultimate aim of your content is to drive as much traffic […]
Help, My Business is a Victim of Negative SEO!
So we’ve all heard about SEO and how a well run SEO campaign can have a positive impact on your search results and your website traffic. Of course this can be fantastic for your website, but with good can come bad. There can be a dark side to SEO manipulation. This is commonly known as […]
What all Site Owners Need to Know About Optimizing Images
There are many ways in which we can optimize our web site and web pages. I’m sure that most savvy website owners know of and understand the importance that SEO plays in making our web pages relevant and attractive to the search engines. However there is one aspect of proper SEO that is often overlooked […]
Useful Steps to Take to Build Your Online Brand
Building a business is an exciting time. It’s a time when in many ways you take a great leap of faith that you will make that connection between what you are offering and who wants to get their hands on it. It’s all about customers, or clients isn’t it? If enough of them buy what […]
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