Writing copy is both an art and a science. Really good copywriters know exactly what to say and when to say it. They tend to be very skilled creatively, but also they have a good understanding about the science behind human behaviour and more specifically consumer behaviour. There are certain “triggers” that can be used […]
Promote Your Content Using These 5 Fantastic Tips
So you’ve just completed your latest content piece and are ready to unleash it on the World. You’ll have hordes of people rushing to read it, or watch it, or listen to it, right? Actually you probably won’t, with millions of new pieces of contents flooding the internet every day, the chances yours will be […]
Check Out These 7 Great Ways to Fill Up Your 2015 Content Calendar
Most aspects of promoting our business, or our offers, or our products and services, revoles around the creation of content. This content needs to be relevant and valuable to our target audience but it also needs to be easily dispersed. To do this effectively, having a plan for the creation and distribution of content will […]
SEO or Clicks? Who Wins the War in Your Title Tags and Headlines?
One of the most important elements on a webpage is the page title. The aim of the page title is twofold: one, is to allow the search engines to know precisely what the page is about which allows for better classification within their indexes, and two, it should entice the visitor to click and read […]
Avoid These 5 Sales Mistakes and Profit!
The sales process can be a tricky one. Sometimes it can feel like walking on a tightrope… One false move and you’ve blown it! A really in-tune sales rep often has a great sense of anticipation and is aware of how to frame his or her conversation to avoid pushing too far or even not […]
Online Coupons Still Work!
Even in the world of online marketing where trends come and go like wildfire and new ways of reaching your audience are being developed every day there are some tried-and-true marketing methods that continue to work. One of these is the use of coupons… Of course the method of delivering and redeeming coupons may have […]
Is Your Marketing Plan Set For 2015?
As much as many of us like to fly-by-the-seat-of-our-pants, in business often this just doesn’t cut it. Especially if you are competing against well-oiled business machines that know where they are going and how to get there. In a business sense, planning clears a path for the activities we need to be engaging in to […]
Get the Most Out of Your Facebook Business Page With These 7 Tips
Everyone and their dog knows about Facebook and having a Facebook profile. It’s a great avenue to engage as an individual with your friends, family, and wider group of “Facebook friends”. Which begs the question “how does my business engage with customers and other interested parties?” Of course the answer is to build and maintain […]
How to Use Instagram in Your Business
We know that social media is important in sharing and pushing your message to a large audience. A message that takes off virally has an even greater potential for reaching an audience. Having a platform that allows that and being able to implement it effectively can have a massive impact on a business. In many […]
Best Advertising for Small Business?
Typically small business owners tend to be a “Jack of all trades”. They just don’t have the staff, dollars, or time to become expert at all the underlying functions of their business. Advertising is one of those areas where a small business owner may struggle to get their head around. The choices as to where […]
