Using social media as a conduit to market your brand and business is often thought of as fundamental to the modern business, especially in this digital age…
It’s where you can be found, be recognised, and is a great method to build awareness, and let’s face it, getting attention in today’s attention deprived world is becoming increasingly difficult.
Social media is a fantastic thing, and even though it may be a struggle to work it into your day, it can reap rewards that didn’t exist even a few years ago.
So after all the effort to make sure you’re posting regularly to your special mix of social media channels, you discover that these posts are not producing what you hoped for, namely clicks to whatever it is you want to send them to, you’re ready to pull out your hair and chuck the whole social media campaign into the trash can.
So, should you junk it all? No, instead use the following 3 tips to goose your social media audience into clicking on your links and heading where you want them to go!
3 Ways to get more clicks from your social media posts
Use calls to action – You want to actively ask for the click and the share. Don’t simply assume that because what you have waiting for them on the other side is awesome that they’ll somehow know this information and click. Tell them what to do! It’s not pushy, it’s marketing. Use the power of their subconscious to your benefit; people will often do exactly as instructed, if instructed.
Give them something to look at – These days all of us love to watch videos, look at images, pore over infographics and otherwise engage visually. Often you can kill two birds with one stone with just the promise of a video or infographic that can be had for a click, which gets you both what you want.
Make it a no brainer – What’s in it for me? You should make the decision to click a real no-brainer. Offer such value or need to know information on the other side that your readers literally can’t help but click your links. If you are offering a bribe, make it a great one, valuable and in context with your ultimate goals. Don’t be afraid to stir the pot, either. Controversy sells, and in this case, you need to sell that click. Be truthful and watch your click through rates soar.
So, regular and systematic posting to your various social media platforms is important, but the other (and equally important) side of the equation is to get a desired response to those posts.