You can have a hundred thousand visitors to your webpage, but if none of that traffic converts then it will make no difference to your bottom line. However if you have just 500 visitors with a great conversion rate, then you will make bank. It really is that simple…
So it is your conversion rate that can make or break your online venture.
Knowing this, everyone would love better conversions. It’s a necessity to remain in business, so the science of conversion optimization is gaining more and more importance.
The smallest change can make a sizeable difference when it comes to conversions, so it would follow there are a number of elements we should be looking at.
There are endless ways to help you improve your conversion rates, but here we’ll focus on 7 tips that can make a huge difference.
7 Clever tips for better conversion optimization
Don’t give a lot of options – One of the most sure-fire ways to get people to abandon a cart or web form is if you ask for too much information. Likewise, even showing too many choices can freeze potential customers into inaction, and so lose the sale.
Test it all – Test each and every element of sales pages, because this is where you make your money. A single word misplaced can be the difference between a sale or nothing. Use A/B tests, as they are less burdensome to run and can give you quick results.
Know your colors – Colors evoke emotions, and if yours are creating a message in opposition to your sales message, you’ve got a problem. Be sure you understand the science of colors as they apply to sales.
Videos and images are powerful – The brain processes visual media 60,000 times faster than textual data. Not just any images and videos will do however, as you still need to test these as well.
Optimize your calls to action – Likewise the shape, color, text and placement of your calls to action and buy buttons need to be carefully thought out and tested.
Take away unneeded navigation – Which in the case of your sales pages, means everything but the call to action buttons. Don’t give your prospect the opportunity to be distracted from the action you want them to take.
Don’t go with your gut – Trust the data, not your emotions. Many is the time marketers have fallen deeply in love with text or visuals that proved to be totally wrong. Let your testing tell you what works!
In can be argued that along with traffic, conversion is the lifeblood of any online venture. When the stakes are so high, why not spend the time to fully optimize your web page in order to get the highest conversions possible.