Using social media as a conduit to market your brand and business is often thought of as fundamental to the modern business, especially in this digital age… It’s where you can be found, be recognised, and is a great method to build awareness, and let’s face it, getting attention in today’s attention deprived world is […]
Leveraging Social Media
Social media can be described as those online properties and channels that allow for an ongoing interaction between the content provider and the content recipient. It allows for sharing and collaboration, community based input, sharing, and content dispersion and curation.
Some of the most important social media channels include:
- Facebook
- Twitter
- Google+
- LinkedIn
- YouTube
- Pinterest
- and Reddit amongst others.
While social media websites have been around for many years, more recently the use of social media for business has experienced exponential growth.
More specifically social media can help a business:
- gain more exposure
- increase traffic
- generate leads
- reduce other more traditional marketing expenses
- improve sales
- provide a fantastic level of marketplace insight
- develop loyal fans
- increase brand awareness
Not that long ago social media sites and networks were considered a novelty and had a "flash in the pan" aura about them. Today these sites and networks are considered one of the most effective ways for a business to leverage their online marketing efforts.
Quite simply social media is here to stay!
